How the shop is laid out
The Chicago collection holds city designs and local references. Neighborhood collections hold designs for one neighborhood each, starting with Lincoln Park and Wrigleyville. More neighborhoods are on the way.
Made to order
Nothing sits in a warehouse. Each piece is printed or embroidered after you order it, then ships from the production partner that made it.
That keeps the shelves wide. A design doesn't have to sell a thousand units to earn a spot, and nothing gets made that nobody wanted. The tradeoff is a few days of production before your order ships. Standard shipping is free in the US.
The details
Sampled first
Every blank is sampled before it goes on the site.
Specs, not adjectives
Listings name the fabric, weight, and fit instead of calling everything premium.
Real size charts
In inches, from the maker's measurements for that exact garment.
Stitched means stitched
Embroidered pieces are stitched, not printed.